Thought leadership written for Port.io. Explains the value of an internal developer portal (IDP) and reasons to adopt one. Positioned Port as an industry leader in the IDP space.
Blog post announcing launch of image-recognition software that alerts creators of potential theft of their work. Product led to 5.6% increase in paid memberships month over month.
Select content marketing projects that drove measurable ROI.
UX
Profile Setup
Copy written for various elements of the first-time user experience on DeviantArt, giving new users visual explanations of sections they can install on their own user page.
Email newsletter series handled while employed at Wix, sent to over 2.5 million registered users each month. Increased CTR from 1.8% to 2.4% over six months.
Technical documentation written for Port.io. Provides overview of how to create, test, and implement custom integrations in Port's internal developer portal with specific code examples.
Product allowing artists to sell digital rights to one-of-a-kind artwork, resulting in a new revenue stream that generated over $1 million in its first six months.